Privacy Policy

Last Updated January 26, 2026

Hjerpe Law, Inc. (“Hjerpe Law,” “we,” “us,” or “our”) is committed to protecting the privacy and confidentiality of information entrusted to us, consistent with our professional and ethical obligations as a California law firm. This Privacy Policy describes how we collect, use, and share personal information in connection with:

  • Our website at https://www.humboldtattorney.com and any related pages or subdomains (the “Website”);
  • Our SMS/text messaging communications and other electronic communications; and
  • Other electronic and offline interactions with clients, potential clients, and other individuals.

This Privacy Policy is intended to meet applicable legal requirements, including those governing online privacy and, where relevant, the requirements of our telecommunications carriers for SMS/text messaging programs. It supplements, and does not replace, the confidentiality and privilege obligations that apply to our attorney-client relationships under California law and applicable professional rules.

By using our Website, providing your personal information to us, or opting in to receive SMS/text messages from us, you agree to the terms of this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us, but generally falls into the categories below.

Information you provide directly

We may collect personal information that you provide when you:

  • Contact us by phone, email, SMS/text message, web form, the client portal, or in person
  • Request a consultation or submit an intake form
  • Engage us to provide legal services
  • Sign up to receive updates or communications from us
  • Make a payment or provide billing information

For purposes of California law, the personal information we collect generally falls within the following categories: identifiers, professional and employment‑related information, internet or other electronic network activity information, commercial information, and in limited circumstances, information that may be considered sensitive personal information (for example, government‑issued identification numbers or financial account information that you provide to us).

This information may include:

  • Identifiers and contact information, such as your name, mailing address, email address, telephone number, and mobile phone number
  • Professional and matter-related information, such as your occupation, relationship to a matter, and information about your legal needs
  • Communications content, such as the content of emails, SMS/text messages, web form submissions, and other communications with us
  • Billing and payment information, such as billing address and limited payment details (we typically use third‑party processors for payment card data)
  • Any other information you choose to provide that is relevant to a potential or existing attorney-client relationship

Information collected through electronic communications

If you consent to receive SMS/text messages, and/or emails from us, we may collect:

  • Your mobile phone number and/or your email address
  • The date, time, and content of messages sent to and from you
  • Records of your opt-in and opt-out preferences for SMS communications

Please avoid including highly sensitive personal information (e.g., Social Security numbers, financial account numbers, passwords, medical or health information) in SMS/text messages. If such information is necessary for your matter, we may request that it be provided through more secure channels.

Information collected automatically

When you visit our Website, we and our service providers may automatically collect certain information using cookies, logs, and similar technologies, such as:

  • Device and browser information (e.g., IP address, browser type, operating system, device identifiers)
  • Usage data (e.g., pages viewed, links clicked, referring URL, time and duration of visits)

We use this information primarily to operate, secure, and improve our Website and understand how it is used.

Information from third parties

We may receive personal information about you from:

  • Referring attorneys or professionals
  • Opposing counsel or parties
  • Public records and publicly available sources
  • Service providers and vendors (e.g., communications providers, analytics services)

We treat this information in accordance with this Privacy Policy and our professional obligations.

2. How We Use Personal Information

We may use personal information for one or more of the following “business” or “commercial” purposes (as those terms are defined under applicable California privacy laws), as described below:

  1. Providing legal services and client communications
    • Evaluating potential representations and conflicts of interest
    • Establishing and maintaining attorney-client relationships
    • Communicating with you regarding your matter, including via phone, email, SMS/text message, postal mail, and other channels
    • Sending appointment reminders, document and signature reminders, case status updates, deadline reminders, billing and payment notices, and other matter-related communications via SMS where you have consented
  2. Operating and improving our Website and services
    • Operating, maintaining, and securing our Website and IT systems
    • Analyzing Website usage to improve content, functionality, and user experience
    • Debugging and troubleshooting
  3. Compliance, risk management, and recordkeeping
    • Complying with legal and regulatory obligations, court orders, and law enforcement requests
    • Maintaining appropriate records of client communications and matters
    • Protecting our rights, property, and safety, and that of our clients, personnel, and others
  4. Marketing and informational communications (where permitted)
    • Sending newsletters, legal updates, event invitations, or other informational content, where permitted by law and where you have not opted out
    • Managing your communication preferences

3. How We Share Personal Information

We do not sell personal information, including SMS-related information, and we do not “share” personal information for cross‑context behavioral advertising as those terms are defined under California law.

Because we do not sell personal information or share personal information for cross‑context behavioral advertising, we do not offer a “Do Not Sell or Share My Personal Information” option on our Website. If our practices change in a way that would require us to offer that option, we will update this Privacy Policy and our notices as required by law.

We may disclose personal information to the following categories of third parties, as appropriate:

Service providers and vendors

We may share personal information with trusted service providers that perform services on our behalf, such as:

  • SMS/text messaging platforms and telecommunications providers
  • IT hosting, data storage, and security providers
  • Practice management and document management systems
  • Payment processors and billing vendors
  • Website hosting and analytics providers

These service providers are permitted to use personal information only to provide services to us and are contractually or legally obligated to protect that information.

Co‑counsel, experts, and other parties involved in legal matters

Where appropriate to your representation and consistent with our professional obligations, we may share personal information with:

  • Co‑counsel, local counsel, or referring counsel
  • Experts, consultants, mediators, and other professionals
  • Courts, opposing counsel, and other parties in legal proceedings
  • Legal and regulatory obligations

We may disclose personal information as required or permitted by law, including:

  • To comply with subpoenas, court orders, or other legal processes
  • To respond to lawful requests from governmental or regulatory authorities
  • To protect the rights, safety, or property of our firm, clients, personnel, or others

Business Transfers

In the unlikely event of a merger, reorganization, dissolution, or similar business transaction involving our firm, personal information may be transferred as part of that transaction, subject to professional and legal obligations.

SMS consent sharing

For clarity and to meet carrier requirements: SMS consent is not shared with third parties. We do not share SMS consent with third parties or affiliates for their marketing purposes. Where we use an SMS or communications service provider, that provider acts solely as our service provider to transmit and manage messages on our behalf.

4. Legal Bases and California Privacy Rights

We collect, use, and disclose personal information as permitted by applicable U.S. and California laws, including when it is reasonably necessary to provide legal services you request (similar to performing a contract), to operate and improve our law practice (our legitimate interests, balanced against individual privacy interests), and to comply with legal and regulatory obligations.

California consumer privacy rights (if and to the extent applicable)

If and to the extent California’s consumer privacy laws (such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act) apply to our processing of your personal information, you may have certain rights, subject to legal exceptions, including:

  • The right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we use it, and the categories of third parties to whom we disclose it
  • The right to request deletion of certain personal information, subject to our legal and ethical obligations to retain records
  • The right to correct inaccurate personal information
  • The right to be free from discrimination for exercising your privacy rights
  • The right to opt out of any sale or sharing of your personal information (we do not sell or “share” personal information for cross‑context behavioral advertising)
  • You may designate an authorized agent to make a privacy rights request on your behalf. We will require the authorized agent to provide proof of their authorization and may also require you to verify your identity directly with us.
  • When you submit a request to know, delete, or correct personal information, we will take reasonable steps to verify your identity before responding, which may include matching information you provide with information we already have on file.

To exercise these rights, please contact us using the information in Section 9 below. We will take steps to verify your identity before responding, consistent with applicable law.

5. Data Retention

We retain personal information for as long as necessary to:

  • Fulfill the purposes described in this Privacy Policy
  • Provide legal services and maintain records consistent with our professional and ethical obligations
  • Comply with applicable laws, regulations, court orders, and bar rules
  • Resolve disputes and enforce our agreements

Because legal and ethical obligations may require longer retention periods for client and matter files, retention periods can vary depending on the nature of the information and your relationship with us.

6. Data Security

We maintain reasonable and appropriate administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction, consistent with our professional obligations and industry practices. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

SMS/text messaging may carry additional security risks (for example, if messages are visible on a mobile device lock screen or are accessed by third parties with access to the device). We encourage clients to use stronger channels (such as client portals, encrypted email, or secure document systems) for highly sensitive information.

7. Your Choices and Communications Preferences

Marketing and informational emails

You may opt out of receiving non‑transactional marketing or informational emails by following the unsubscribe instructions in those emails or by contacting us.

SMS/text messages

If you have consented to receive SMS/text messages from us, you can opt out at any time by texting STOP in reply to a message from us. For assistance, you may text HELP in reply to a message from us or contact us using the information in Section 9. Message and data rates may apply, and message frequency may vary. Additional information about our SMS/text messaging practices is available in our SMS Terms & Conditions at https://www.humboldtattorney.com/sms-terms.

Even if you opt out of SMS or marketing communications, we may still contact you where necessary to provide legal services, respond to your requests, or comply with our legal obligations.

Cookies and tracking technologies

Your browser may allow you to block or delete cookies. Doing so may affect the functionality of some features on our Website.

Do‑Not‑Track and Browser Privacy Controls

Our Website is not configured to respond to “Do‑Not‑Track” signals, and we do not interpret such signals as changing our data collection practices at this time. Your browser may offer options to block or delete cookies and other tracking technologies. If and to the extent we are required to recognize browser‑based privacy controls such as Global Privacy Control signals, we will do so in accordance with applicable law and will update this Privacy Policy as needed.

Access and Correction of Your Information

If you would like to review, correct, or update personal information that we maintain about you, you may contact us using the information in Section 9. We may ask you for additional information to help us verify your identity before making any changes. Please note that we may not be able to modify information in our records where we are required to keep it for legal, regulatory, or professional responsibility purposes.

8. Children’s Privacy

Our services and Website are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected personal information from a child under 13, please contact us so that we can investigate and take appropriate action.

In the course of providing legal services to adult clients, we may receive information about minor children or other beneficiaries from our clients. We treat that information as part of the client’s file and do not knowingly collect personal information directly from children under 13 through our Website.

9. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, or if you wish to exercise any applicable rights, please contact us at:

Hjerpe Law, Inc.
The Commercial Building
350 E Street
1st Floor
Eureka, California 95501

Phone: (707) 442-7262
Email: liam@humboldtattorney.com
Website: https://www.humboldtattorney.com

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the “Last Updated” date at the top of this page. Material changes will be posted on our Website and, where required by law, we will provide additional notice.

Your continued use of our Website or continued communications with us after any changes become effective constitutes your acknowledgment of the revised Privacy Policy.